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Recently, the Motorcycle Industry Council appear the after-effects of its 2018 analysis of motorcycle ownership, and the after-effects are a bit grim. Note that the MIC does not assume to analysis owners directly, but if you’ve anytime abounding out a analysis at a dealership, you’re apparently allotment of an MIC survey. They aggregate and adduce retail sales data, but back they do not assume to poll owners/riders (an important distinction, in my opinion) there is no abstracts calm for clandestine sales. If they are accomplishing their due diligence, they apparently aggregate motor agent allotment advice at the accompaniment level, for what that is worth.
Number Of American Households With Bikes On The Rise
Women Now Represent 19 Percent Of All Riders
What they can report, is that changeable buying is up, added owners are affiliated and academy graduates, and the citizenry of motorcycle owners is aging.
MIC President and CEO Tim Buche says, “demographics are alteration for Americans beyond the country and it’s no altered for motorcycle owners. For decades, the MIC Owner Analysis has told us a lot about who we are, and we’re now acquirements how things accept confused back our aftermost abstraction was done in 2014. Some of the stats are encouraging, like the accretion cardinal of women owners, while added data, such as the ascent boilerplate age, appearance area we accept added assignment to do.”
Among the oft-bashed citizenry of millenials, the analysis showed added than bisected of the motorcycle owners in that age demographic accept taken a addition training course. Citing the ambiance and ammunition abridgement as top reasons, sixty-nine percent of millennial owners bidding an absorption in electric motorcycles. They frequently use their motorcycles for commuting.
Buche goes on, “For the accomplished several years, manufacturers accept offered added abundant entry-level motorcycles at affordable prices, while at the aforementioned time absorption on accretion the industry’s beat to millennials.”
The MIC represents manufacturers, distributors, dealers and retailers of motorcycles, as able-bodied as “allied trades” such as insurance, investment, accounts and media companies and their consultants. It is difficult to anticipate for abiding whether they booty clandestine motorcycle sales into annual in their surveys, but my analysis says “nope.”
With that in mind, their numbers can be taken with a brace of grains of salt, back they are apparently retail (new or used) sales numbers and not clandestine auction numbers. Craigslist charge not apply.
On to the numbers! Draw your own abstracts here, folks. The account will at atomic alpha a few conversations.
Male Owners – 81 percent
Female Owners – 19 percent
(2010 Census Abstracts says 50.8 percent of the all-embracing US citizenry is female, 49.2 percent male)
2018 – 50
2014 – 47
2012 – 45
(The Federal Highway Administration puts the boilerplate age of all drivers in the US about 40)
2018 – 68 percent
2014 – 61 percent
2012 – 63 percent
(54.8 percent of the US citizenry over the age of 18 is married)
Education, Assets and Assignment Status
2018 – 24 percent
2014 – 20 percent
2012 – 17 percent
(33.4 percent of the all-embracing US citizenry had at atomic a Bachelor’s amount in 2016)
Median Household Income
2018 – $62,500
2014 – $62,200
2012 – $64,100
(Current boilerplate US assets is $59,039)
Employed – 71 percent
Retired – 24 percent
(Turns out you can’t absolutely acquisition out what allotment of the US citizenry is retired; it’s a actual doughy number.)
Sources: Motorcycle Industry Council, Census.gov, Federal Highway Administration
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